Gucci: LVMH and PPR contest

In the successive acquisition of a luxury brand, after all the heavy, Bernard suffered a career in the first Waterloo. At this point, Gucci has become a pain in Bernard hearts forever.

Just pick out those who have a brand sabo jewelry company in the hands of Bernard, seems to be playing dice in general, have sold or may come in handy acquisition. Series of acquisitions in the luxury of a veteran after all the heavy, Bernard suffered a career in the first Waterloo.

Apart from LVMH, we all know, there are two Richemont luxury goods group PPR associated with the rival. PPR is the abbreviation of the Paris Spring Department Store Group, which owns Gucci, Balenciaga, Stella McCartney and other brands. Francois Pinault is the chairman and the son of sawmill owners, high school dropouts began business, and his first wife was a good provider and father's daughter, in the father's strong support, FrancoisPinault started his own trading company, Amoy to the pot of gold. He then set up the PPR Group wisely through acquisition and continue selling the operating profit in 1992, Francois Pinault bought the department store holding the spring.

January 1999, LVMH camel, wolf prey toward Gucci, which acquired 34% of the shares and became the major shareholder of Gucci. Gucci suddenly lost their freedom, subject to LVMH. Faced with this situation, GucciCEO De Sole request for LVMH buyout Gucci. Bernard refused. Natural reason is simple - all acquisition takes a lot of money. Bernard hopes Holdings Gucci, aims to achieve double-edged sword: on the one hand with little cost control Gucci, Gucci strong to restrain competition and to get from this substantial investment income.

However, he miscalculated this time. After being rejected LVMH, Gucci management decided resorted killer: expansion capital, and 42% of the total share capital of 30 billion sold to Bernard of the French company PPR company compatriots. After their investment, PPR company became the largest shareholder in Gucci, andin where can i buy thomas sabo charms diluted from 34% to 20%. Not only that, Gucci and PPR has entered into a strategic agreement to ensure the independence of Gucci companies continue to develop multi-brand strategy.

Gucci's move angered Bernard, he will resort to the court, trying to determine the winner with the PPR. However, a lawsuit was pending. After many setbacks, PPR and LVMH was allowed to withdraw from the competition agreement. At this point, Gucci has become a pain in Bernard hearts forever.